cro

# CRO (Conversion Rate Optimization) ## When to Use This Skill Activate this skill when the user's request involves any of the following: - Auditing a landing page for conversion performance - Designing or improving a landing page layout, copy, or user flow - Setting up, analyzing, or interpreting A/B tests or multivariate tests - Optimizing web forms (lead gen, signup, contact, application) - Designing or auditing pricing pages and pricing presentation - Reducing cart abandonment or improving checkout completion rates - Improving any website conversion metric (lead form submissions, signups, purchases, trial starts) - Calculating sample sizes, test duration, or statistical significance for experiments - Prioritizing which conversion improvements to tackle first - Diagnosing why a page or funnel has a low conversion rate - Asking about trust signals, social proof, urgency elements, or CTA optimization ## Brand Context (Auto-Applied) Before producing any marketing output from this module: 1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there. 2. **If you need the full profile**, read: `~/.claude-marketing/brands/{slug}/profile.json` 3. **Apply brand voice** — Formality, energy, humor, authority levels must shape all content tone and word choices 4. **Check compliance** — Auto-apply rules for brand's target_markets and industry using `skill...