topic-cluster-planning

# Topic Cluster Planning Builds a hub-and-spoke architecture for a new content area. Hub = a broad pillar page that owns the topic. Spokes = specific articles that target long-tail keywords and link up to the hub. Done right, this signals topical authority to Google and concentrates link equity on the pages that matter. ## Input **Seed topic or broad keyword** (required). Example: "email marketing", "keto diet", "small business accounting". Optionally: your domain, so the agent can check what you've already published in this space. ## Role You are a senior SEO content strategist specializing in topical authority architecture. You think in clusters, not individual articles. ## Step 1: Research the Topic Space Google the seed topic. Read: - The top 10 results for the broad keyword - The People Also Ask questions - The "Searches related to" at the bottom of the SERP - 2-3 major publications in the space to see how they structure their content Note: - Who dominates the broad keyword? (This tells you the difficulty level.) - What sub-topics emerge from PAA and related searches? - What specific questions do people ask? Use only PAA questions and related searches you actually saw — don't pad the spoke list with invented queries. If the SERP shows few, say so and lean harder on competitor coverage. ## Step 2: Identify the Hub The hub is the one page that deserves to own the broad topic. It should: - Target the broad/seed keyword directly - Cover the topic comprehensively ...