clay-core-workflow-a

# Clay Core Workflow A: Lead Enrichment Pipeline ## Overview Primary workflow for Clay: take a list of companies or contacts, push them into a Clay table via webhook, let Clay's enrichment columns fill in missing data (emails, titles, company info, tech stack), and export the enriched results to your CRM or outreach tool. This is the core use case for 90%+ of Clay users. ## Prerequisites - Completed `clay-install-auth` setup - Clay table with webhook source configured - At least one enrichment provider connected (Apollo, Clearbit, Hunter, etc.) - Destination CRM or outreach tool (HubSpot, Salesforce, Instantly, etc.) ## Instructions ### Step 1: Design Your Clay Table Schema In the Clay web UI, create a table with these column types: | Column | Type | Purpose | |--------|------|---------| | `domain` | Input (webhook) | Company domain to enrich | | `first_name` | Input (webhook) | Contact first name | | `last_name` | Input (webhook) | Contact last name | | `Company Name` | Enrichment (Clearbit/Apollo) | Auto-filled from domain | | `Employee Count` | Enrichment (Clearbit) | Company headcount | | `Industry` | Enrichment (Clearbit) | Industry classification | | `Work Email` | Enrichment (Waterfall) | Verified work email | | `Job Title` | Enrichment (Apollo/PDL) | Current title | | `LinkedIn URL` | Enrichment (Apollo) | Profile link | | `ICP Score` | Formula | Computed fit score | ### Step 2: Set Up Waterfall Email Enrichment In Clay UI, add a waterfall enrichment column:...