analytics-tracking

# Analytics: Tracking Guides analytics implementation: GA4 setup, event tracking, conversions, and data quality. Applies to web and app tracking across marketing channels. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## User ID - **Purpose**: Cross-device, cross-session user identification - **Implementation**: Set `user_id` when user is identified (e.g., login); send to GA4 - **Benefit**: Accurate attribution across sessions; better audience building ## CTA Attribution (Article ROI) Track CTA clicks on key articles to measure content ROI: | Action | Purpose | |--------|---------| | **Event per CTA** | e.g., `cta_click` with `content_url`, `content_type` | | **Conversion** | Mark as conversion in GA4 for attribution | | **Use** | Compare high vs low performers; optimize CTA placement and copy | See **seo-monitoring** for article database and benchmark context. ## Infrastructure Requirements | Component | Purpose | |-----------|---------| | **Data warehouse** | Centralized data; BI reporting | | **Event tracking** | User behavior; funnel mapping | | **Attribution** | Ad pixels; attribution model; impression-to-sale tracking | **Optimization flow**: Clean UTM + conversion events → attribution reports → optimize channel mix. ## Scope - **GA4**: Web data stream, gtag.js, configurat...