brand-monitoring

# Strategies: Brand Monitoring Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements **brand-protection** (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for brand name, official domain, and key assets. Identify: 1. **Scope**: Domain, social, marketplaces, paid search, dark web 2. **Budget**: Manual vs automated; DIY vs vendor 3. **Risk level**: High-value brand, prior incidents, or preventive ## What to Monitor | Channel | Threats | |---------|---------| | **Domains** | Typosquatting, brand+ai, brand+app, impersonation sites | | **Social media** | Fake accounts, impersonation, unauthorized use | | **Marketplaces** | Counterfeit products, unauthorized sellers (Amazon, eBay, Temu) | | **Paid search** | Competitors bidding on brand terms; impersonator ads | | **App stores** | Fake apps, trademark misuse | | **Web** | Phishing sites, spoofed pages | ## Manual Monitoring (Low Cost) | Method | Frequency | |--------|-----------| | **Search** | Brand name + variants...