branding

# Strategies: Branding Guides brand strategy: purpose, values, positioning, storytelling, voice, and visual identity. Companies with consistent branding see 23–33% revenue lift; people remember stories ~22× more than facts alone. Use this skill when defining a new brand, auditing consistency, or aligning messaging across touchpoints. **Keywords**: brand strategy, brand guidelines, visual identity, storytelling, brand voice, design tokens, slide deck, corporate identity, style guide, positioning **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Brand strategy**: Purpose, values, positioning, differentiation, target audience - **Brand storytelling**: Origin story, hero's journey, narrative arc, brand archetypes - **Brand voice & tone**: Voice, tone, avoid terms, preferred wording - **Brand visual identity**: Colors, typography, logo rules—strategy layer; implementation in **brand-visual-generator**, **logo-generator** ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice), 12 (Visual Identity). Identify: 1. **Scope**: New brand, audit, or alignment 2. **Touchpoints**: Website, social, product UI, directories, content 3. **Existing ...