cold-start-strategy

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When the user wants to plan cold start, get first users, or launch a new product with zero traction. Also use when the user mentions "cold start," "cold start problem," "first users," "seed users," "finding users," "finding early users," "Fiverr Upwork," "comment outreach," "Twitter search users," "product launch strategy," "0 to 1 growth," "early-stage acquisition," "launch channels," "get first customers," "Product Hunt launch," "AppSumo," "LTD," "indie hacker," "bootstrapping," or "solo founder." For directory listing copy and submissions, use directory-submission. For Product Hunt day-of execution, use product-hunt-launch. For GTM motion design, use gtm-strategy.

Web & Frontend 616 stars 94 forks Updated 1 weeks ago MIT

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Skill Content

# Strategies: Cold Start Guides cold start strategy for AI/SaaS products: getting first users and traction when you have zero. The cold start problem is overcoming the chicken-and-egg barrier; most startups fail due to poor distribution, not product quality. For **indie hacker** context (first 100 users, Build in Public, Pieter Levels tactics), see **indie-hacker-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and positioning. Identify: 1. **Product type**: AI tool, SaaS, app, B2B, B2C 2. **Target audience**: Where they spend time 3. **Budget**: Zero, minimal ($500–1K), or moderate 4. **Timeline**: Pre-launch, launch week, post-launch ## Cold Start Channels | Channel | Audience | Use | Notes | |---------|----------|-----|-------| | **Product Hunt** | Indie makers, early adopters | Launch-day buzz; community upvotes | ~3% conversion; traffic spike; see **product-hunt-launch** | | **AppSumo / LTD** | Deal seekers, early adopters | Lifetime deal for fast revenue, validation | Quick cash; price-sensitive users; see **discount-marketing-strategy** for LTD structure, trade-offs | | **Reddit** | Subreddit-specific | r/Alph...