content-marketing

# Strategies: Content Marketing Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Content types**: What you create (by purpose/theme) - **Content formats**: How it's delivered (article, video, email, post) - **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.) - **Repurposing**: One core content → multiple formats → multiple channels - **Funnel mapping**: Content by stage (awareness, consideration, decision) ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy). Identify: 1. **Goals**: Traffic, conversions, brand, retention 2. **Existing content**: What already exists; audit gaps 3. **Capacity**: Resources, tools, cadence 4. **Channels**: Blog, email, social, video; which channels fit audience ## Content Types (What You Create) | Type | Purpose | Funnel | Skills | |------|---------|--------|-...