cta-generator

# Components: Call-to-Action (CTA) Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for conversion goals. Identify: 1. **Context**: Hero, form, pricing, product page 2. **User stage**: Awareness, consideration, decision 3. **Primary action**: Sign up, buy, trial, download ## Design Principles ### Visual Clarity - **Look like buttons**: Background, border, corner radius, shadow - **Stand out**: Contrasting color; clear hierarchy - **Size**: ≥48×48px for touch; minimum 48px wide ### Hierarchy - **Primary CTA**: One per section; impossible to miss - **Secondary CTA**: Lower priority; visually distinct - **Avoid**: Multiple competing CTAs causing choice overload ### Color & Shape - **Color**: High contrast; red/orange for urgency - **Shape**: Rounded = friendly; angled = dynamic - **Accessibility**: →.5:1 contrast for text ## Copy Best Practices - **Action-oriented**: "Buy," "Sign up," "Subscribe," "Get started" - **Loss aversion**: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see **discount-marketing-strategy** for discount campaign design -...