discount-marketing-strategy

# Strategies: Discount Marketing Guides discount and promotional pricing strategy for SaaS, e-commerce, and tools. Covers discount structures, lifetime deals (LTD), redeem codes, Black Friday / Cyber Monday, and campaign design. Aligns with **pricing-strategy** (base price structure); discounts apply on top of base pricing. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and goals. Identify: 1. **Product type**: SaaS, e-commerce, tool 2. **Goal**: Acquisition, retention, cash flow, annual plan promotion 3. **Discount type**: One-time, recurring, LTD, campaign 4. **Constraints**: LTV:CAC, margin, support capacity ## Discount Structures (SaaS) | Type | Typical Range | Use | |------|---------------|-----| | **Annual commitment** | 15–25% | Improve cash flow, reduce churn; Slack, Zoom, HubSpot | | **Volume-based** | 10–40% | Enterprise; scale by seat/volume; Atlassian, Salesforce | | **First-time / new customer** | 15–30% | Overcome hesitation; 3–12 months; below 15% rarely moves behavior; above 30% attracts price-sensitive, higher churn | | **Lifetime deal (LTD)** | One-time; heavily discounted | Cold start, AppSumo; fast cash upfr...