linkedin-ads

# Paid Ads: LinkedIn Ads Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Campaign Structure **Naming**: `LI_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24`) ## Ad Formats | Format | Best for | |--------|----------| | **Sponsored Content** | Feed ads; single image, video, carousel, document | | **Message Ads** | InMail; direct outreach; lead gen | | **Lead Gen Forms** | Native forms; no landing page; higher conversion | | **Text Ads** | Right rail; lower cost; awareness | ## Targeting Strengths | Signal | Use | |--------|-----| | **Job title** | Decision-makers; ICP roles | | **Company** | Size; industry; name (ABM) | | **Seniority** | C-level; Manager; Director | | **Skills** | Technical audiences | | **Lookalike** | Based on contact list or engagement | **Principle**: LinkedIn is expensive; narrow targeting to high-intent segments. ## Creative Best Practices - **Professional tone**: Match platform norms; avoid overly casual - **Headlines**: Clear value; problem-solution - **Lead Gen Forms**: Shorter forms = higher completion; ask only essential fields - **Document ads**: PD...