meta-ads

# Paid Ads: Meta Ads Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Campaign Structure **Hierarchy**: Campaign → Ad Set → Ad (3 levels) **Principle**: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions. ``` Account ├── Campaign: Prospecting │ ├── Ad Set: Lookalike 1% │ └── Ad Set: Broad (Advantage+) ├── Campaign: Retargeting └── Campaign: Testing ``` **Naming**: `META_[Objective]_[Audience]_[Offer]_[Date]` (e.g., `META_Conv_Lookalike-Customers_FreeTrial_2024Q1`) ## Advantage+ & Automation | Feature | Use | |---------|-----| | **Advantage+ Shopping Campaigns** | E-commerce; automatic audience discovery | | **Dynamic Ads** | Product catalog; auto-generated creative | | **Automatic Placements** | Let Meta optimize across Feed, Stories, Reels | | **Advantage+ Audience** | Broad targeting; algorithm finds converters | Provide diverse creative assets to enable multiple ad formats; algorithm performs better ...