paid-ads-strategy

# Strategies: Paid Ads Guides paid ads strategy: when to use paid acquisition, channel selection, budget allocation, ad-to-landing-page alignment, and cross-platform best practices. Paid ads (Google Ads, Meta, LinkedIn, Reddit, TikTok, etc.) deliver immediate reach and targeting; use when PMF is validated and budget allows. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. **Platform-specific execution**: Web: **google-ads**, **meta-ads**, **linkedin-ads**, **reddit-ads**, **tiktok-ads**. App: **app-ads**. TV/Streaming: **ctv-ads**. ## Before Starting **Check for project context first:** If `.agents/project-context.md` or `.claude/project-context.md` exists, read it before asking questions. Gather this context (ask if not provided): | Area | Questions | |------|-----------| | **Goals** | Primary objective? (Awareness, traffic, leads, sales, app installs) Target CPA/ROAS? Monthly budget? Constraints? | | **Product & offer** | What are you promoting? Landing page URL? What makes it compelling? | | **Audience** | Ideal customer? Problem you solve? What do they search for or care about? Existing customer data for lookalikes? | | **Current state** | Run ads before? What worked/didn't? Pixel/conversion data? Funnel conversion rate? | ## Two Modes: PMF Testing vs Conversion-Driven | Mode | Whe...