public-relations

# Channels: Public Relations Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice). Identify: 1. **News angle**: Product launch, funding, partnership, milestone 2. **Audience**: Trade press, mainstream, bloggers 3. **Timing**: Embargo or immediate ## Press Release Structure | Section | Guideline | |---------|-----------| | **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | | **Headline** | Under 100 chars; strong action verbs; "Why should I care?" | | **Subheadline** | Optional; additional context | | **Dateline** | City, state, date | | **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) | | **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first | | **Quote** | Executive/stakeholder; perspective, not fact repetition | | **Boilerplate** | 2–3 sentence company description | | **Media contact** | Name, email, phone ...