referral-program

# Channels: Referral Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition. Identify: 1. **Product type**: SaaS, AI tool, subscription 2. **User base**: Size, engagement, retention 3. **Goal**: Signups, purchases, or both ## Referral vs. Affiliate vs. Influencer | Dimension | Referral | Affiliate | Influencer | |-----------|----------|-----------|------------| | **Who** | Existing users | Professional promoters | KOLs | | **Incentive** | Discounts, credits | Commission | Fees, product | | **Barrier** | Low (all users) | Medium | High | | **Conversion** | 3%-5% | Varies | Varies | **Referral vs affiliate**: Referral needs no landing page or application; integrated in dashboard. Affiliate requires landing page and approval. ## Reward Models | Model | Use | |-------|-----| | **Two-way** | Both referrer and referee get rewards; highest participati...