_mureo-pro-diagnosis

# Professional Campaign Diagnosis A growing knowledge base of marketing diagnostic expertise. This skill starts with foundational frameworks and **learns from your corrections** — every time you point out a missed insight or wrong recommendation, the knowledge is captured here for future use. **How this skill grows:** When you correct the agent's analysis during `/daily-check`, `/rescue`, or other commands, the agent will ask if the insight should be saved. Approved insights are appended to this file as new entries under the appropriate section. ## How to Use This Skill - **For the agent:** Read this skill before making diagnostic recommendations. Apply any learned insights that match the current situation. - **For the user:** When the agent misses something or makes a wrong call, say so. The agent will offer to save that knowledge here. --- ## Diagnostic Principles ### Always Diagnose Before Prescribing A professional marketer asks "Why?" before recommending changes: - **Surface analysis** (avoid): React to symptoms (high CPA → cut keywords) - **Root cause analysis** (do this): Identify structural causes first (high CPA ← budget dispersed across too many ad groups ← need to consolidate) ### The Diagnostic Order When analyzing a campaign, work through issues in this priority: ``` 1. Structure → Is the account structure appropriate for the budget? 2. Data → Is there enough conversion data for the bidding strategy, where the platform has one? 3. Targeting...