ad-fatigue-check

# Ad Fatigue Check > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Find the ads whose audience has seen them too many times. Creative fatigue is a slow leak — the same creative keeps spending while frequency climbs, CTR erodes, and CPM drifts up as the algorithm works harder to place a tiring ad. This skill reads active ads per platform, measures the fatigue signals the tools genuinely expose, scores each ad against documented thresholds (with noise guards so a single slow day never triggers a rotation), and hands the fatigued ones to a creative refresh with the evidence attached. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (Goals, Operation Mode) and STATE.json. Note any learning insights about fatigue thresholds — a VALIDATED insight ("this account tolerates frequency 5 before CTR drops") **overrides** the default rubric in step 4. 2. **Discover active ads per platform**: - **Meta**: `meta_ads_ads_list` (filter to ACTIVE/effective_status delivering). - **Google Ads**: `google_ads_ad_performance_report` scoped to ENA...