audience-review

# Audience Review > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Reconcile **who you say you want** (the STRATEGY.md Persona / Target Audience) with **who you are actually paying to reach** (the live targeting and the segments where spend lands). Accounts drift: a broad audience quietly spends on a segment the Persona excludes, a placement like Audience Network burns budget with zero conversions, or the Persona implies a lookalike that was never built. This skill inventories current targeting, scores performance by segment, flags the mismatches, and proposes Persona-anchored changes. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md — especially the **Persona** and **Target Audience** (age, gender, interests, geography, device intent, exclusions the Persona implies) and each Goal's success metric — and STATE.json. The Persona is the yardstick for every judgement below; if STRATEGY.md has no Persona, say so and offer to capture one via `/onboard` rather than inventing demographics. 2. **Discover platforms**: Identify configured p...