audience-review

# Audience Review > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Reconcile **who you say you want** (the STRATEGY.md Persona / Target Audience) with **who you are actually paying to reach** (the live targeting and the segments where spend lands). Accounts drift: a broad audience quietly spends on a segment the Persona excludes, a placement like Audience Network burns budget with zero conversions, or the Persona implies a lookalike that was never built. This skill inventories current targeting, scores performance by segment, flags the mismatches, and proposes Persona-anchored changes. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 0. **Establish today**: call `mureo_state_get` **first, on every host** (including Claude Code, where you would otherwise `Read` the file) and take `server_now` from its response — ISO 8601 with UTC offset, e.g. `2026-07-28T10:12:33+09:00`. Its date is the **only source of the current date** for this run: the `observation_due` you write in step 10 is `server_now`'s date + 14 days. Do not shell out (this skill must run in Bash-less headles...