budget-rebalance

# Budget Rebalance > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Analyze budget allocation and suggest rebalancing across all campaigns. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (Operation Mode, Market Context, Goal sections, Data Sources) and STATE.json. 2. **Discover platforms**: Identify all configured ad platforms from STATE.json `platforms`. Also include any **hosted official-MCP connector** present in the session (e.g. TikTok, key `tiktok_ads`) — drive it via its own tools and skip mureo-only value-adds; see `../_mureo-shared/SKILL.md` → *Hosted-connector platforms*. 3. **Analyze budget efficiency**: For each ad platform: - **Google Ads**: prefer mureo native — call `google_ads_budget_efficiency` (campaign × budget × spend × conv ratio) and `google_ads_performance_report` for the period. In BYOD mode, `budget.efficiency` may return `[]` because daily budgets aren't carried in the Apps Script bundle — fall back to `performance.report` cost / conv numbers and rank by CPA. If mureo's Google Ads tools are unavai...