creative-generate

# Creative Generate > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Produce professional, on-brand ad creatives — a text-free **key visual** plus **composed banners** in the operator's target formats — from a strategy-grounded brief. Quality comes from separating three layers and giving each to the right tool: image models make the **picture** (they are terrible at text, especially Japanese), an HTML/CSS + headless-Chromium composer lays down **pixel-perfect typography**, and you are the **art director** who scores every candidate before anything ships. See `docs/creative-studio.md` for the architecture and provider setup. ## Prerequisites - STRATEGY.md must exist (run the `onboard` skill first). Persona / USP / Brand Voice are the grounding for both copy and visuals. - At least one image provider available — either an API key configured (`creative_studio` credentials section, or the `OPENAI_API_KEY` / `GEMINI_API_KEY` / `FAL_KEY` env vars), **or** the local **Codex CLI** provider (`codex` on PATH + `codex login`), which needs no API key. Call `creative_studio_providers_list` to see what is available. - **Composition** (step 5) requires the optional extra: `pip install 'mureo[creative]'` then `playwright install chromium`. Without it `creative_studio_compose` returns a clear pip-hint error — you can still run ...