brand-naming-strategies

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Use when naming or renaming a company, product, or startup, generating or scoring name candidates, or checking domain and trademark availability for a name. Keywords - brand name, naming strategy, SMILE and SCRATCH test, descriptive vs invented vs abstract names, sound symbolism, naming matrix, domain availability, trademark screening.

AI & Automation 42 stars 5 forks Updated 5 days ago MIT

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# Brand Naming Strategies Quick reference for strategic brand naming using expert methodologies from Lexicon, Eat My Words, Catchword, and Igor. > "A name should make you smile instead of scratch your head. If it makes you scratch your head, scratch it off the list." — Alexandra Watkins --- ## Key statistics - **2.5x increase** in company value after Emode renamed to Tickle (4 months) - **30% traffic increase** from name change alone - **2 syllables** = optimal for memorability - **1,000-3,000 candidates** needed before finding gems (Lexicon) --- ## The SMILE & SCRATCH framework (Alexandra Watkins) ### SMILE: 5 qualities of a great name | Letter | Quality | Description | Example | |--------|---------|-------------|---------| | **S** | Suggestive | Evokes something about your brand | Amazon suggests vastness | | **M** | Memorable | Makes an association with the familiar | Apple connects to something everyone knows | | **I** | Imagery | Aids memory through evocative visuals | Jaguar creates immediate mental picture | | **L** | Legs | Lends itself to extended wordplay and branding | Nike allows "Just Do It" mythology | | **E** | Emotional | Moves people | Patagonia evokes adventure | **"Legs" explained**: A name should provide "a theme with mileage you can build a brand around." ### SCRATCH: 7 deal breakers | Letter | Deal Breaker | Red Flag | |--------|--------------|----------| | **S** | Spelling Challenged | Looks like a typo | | **C** | Copycat | Sounds like exis...

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Author
mike-coulbourn
Repository
mike-coulbourn/claude-vibes
Created
9 months ago
Last Updated
5 days ago
Language
Python
License
MIT

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