scriptwriting-methodology

# Scriptwriting methodology for sponsored content ## Core framework: the DR Formula The **Direct Response (DR) Formula** is the industry standard for sponsored and affiliate video scripts: ### Structure 1. **HOOK (0-3 seconds)**: Stop the scroll 2. **PROBLEM (3-7 seconds)**: Make them feel understood 3. **SOLUTION (7-12 seconds)**: Introduce the product 4. **VALUE PROP (12-15 seconds)**: Why this product is different 5. **SOCIAL PROOF (15-18 seconds)**: Results and credibility 6. **CTA (18-20 seconds)**: Clear call to action ### Key principle Scripts should be **60 words or less for a 20-second video**. The structure should feel like storytelling, not advertising. --- ## Alternative frameworks ### PAS (Problem-Agitate-Solution) Simpler structure for short-form content: 1. **Problem (15%)**: Identify the specific problem 2. **Agitate (25%)**: Intensify the pain so they feel it 3. **Solution (60%)**: Present the product as the answer **Key insight**: Agitation is the most overlooked step. "Hammering the problem home gets under the reader's skin." ### AIDA (Attention-Interest-Desire-Action) Classic framework from 1898, still effective: 1. **Attention**: Punchy hook (first 1-3 seconds) 2. **Interest**: Why should they care? What's in it for them? 3. **Desire**: Convert interest into want through emotion, social proof 4. **Action**: Clear call-to-action ### PAIPS (Problem-Agitate-Intrigue-Positive Future-Solution) Justin Welsh's evolution of PAS: 1. **Problem**: Iden...