ad-copy

# Ad Copy Skill Paid ads live or die on the hook and the angle, and you never know which wins — so you test several. This skill writes platform-native variants (right format, right character limits) across *distinct angles* (pain, outcome, social proof, curiosity, objection), so you ship a real test, not one guess. ## Required Inputs Ask for these only if they aren't already provided: - **Platform(s)** — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ). - **Product & offer** — what's advertised and the action (click, lead, install, buy). - **Audience & their trigger** — who's targeted and the pain/desire that makes them click. - **Differentiator & proof** — why you, and any metric/social proof to use. - **Landing destination** — so the ad matches the page (message match lifts conversion). ## Output Format ### Ad Copy: [product] — [platform(s)] For each platform, produce variants in its native fields and limits, e.g.: **Google Search** — 3 sets of {Headlines (≤30 chars ×3), Descriptions (≤90 chars ×2)}. **Meta / LinkedIn** — 4 ads of {Primary text (hook in first line, ~125 chars before "see more"), Headline, Description, CTA button}. Each variant labelled with its **angle** and what it tests: | # | Angle | Hook | What it tests | |---|---|---|---| | 1 | Pain | "Still doing X by hand?" | does the problem framing resonate | | 2 | Outcome | "Ship Y in a day" | does the result pull harder | | 3 | Social proof | "5,000 teams switched" | does credib...