ecommerce-ppc-strategy-planner

# E-Commerce PPC Strategy Planner 📊 Plan your cross-platform advertising strategy: which platforms to use, how much to spend on each, and what campaigns to run. Generates actionable briefs for Google Ads, Meta Ads, and TikTok Ads — with ad copy and creative direction included. ## Installation ```bash npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g ``` ## Two Modes | Mode | When to Use | Input | Output | |------|-------------|-------|--------| | **A — Build** | Starting ads for the first time | Product info + budget + margins | Platform recommendation + budget split + campaign briefs + ad copy | | **B — Optimize** | Running ads but want better results | Per-platform ROAS/CPA data | Cross-platform audit + budget reallocation + optimization actions | ## Capabilities - **ROAS financial framework**: Calculate break-even ROAS, target ROAS, and max CPA from product margins — the foundation for all platform decisions - **Platform recommendation**: Match your product type to the right ad channels (search-intent → Google, visual/impulse → Meta, demo/novelty → TikTok) - **Cross-platform budget allocation**: Split budget across channels based on expected ROAS and funnel stage - **Google Ads brief**: Shopping, Search, and Performance Max campaign structures with keyword direction - **Meta Ads brief**: Audience targeting, ad set structure, and creative hooks for Facebook + Instagram - **TikTok Ads brief**: Video hook concepts, Spark Ads strateg...