product-differentiation-shopify

# Product Differentiation — Shopify/DTC 🎯 Develop winning product differentiation strategies for Shopify and DTC brands. ## Installation ```bash npx skills add nexscope-ai/eCommerce-Skills --skill product-differentiation-shopify -g ``` ## Features - **Competitor Matrix** — Side-by-side store comparison - **Pain Point Mining** — Extract issues from competitor reviews - **USP Extraction** — Identify brand differentiators - **Brand Positioning** — Market positioning strategy - **Value Proposition** — Unique value messaging - **Action Plan** — Prioritized improvement roadmap ## DTC-Specific Analysis | Dimension | Method | Output | |-----------|--------|--------| | Brand Story | Narrative analysis | Story gaps | | Price Position | Price-value mapping | Positioning quadrant | | Visual Identity | Design comparison | Differentiation opportunities | | Social Proof | Review/UGC analysis | Trust signals | | Ad Creative | Ad copy analysis | Messaging gaps | ## Progressive Analysis Levels | Level | Required Data | Unlocked Analysis | |-------|---------------|-------------------| | **L1 Basic** | Store info | Basic comparison matrix | | **L2 Pain Points** | + Competitor reviews | Pain point analysis | | **L3 USP** | + Your reviews | Selling point extraction | | **L4 Complete** | + Ad/social data | Full strategy & action plan | ## Usage ### Interactive Mode ```bash python3 scripts/analyzer.py ``` ### With Parameters ```bash python3 scripts/analyzer.py '{ "your_store": "your...