content-engine

# Content Engine Skill Repurpose anchor content into platform-native variants. This skill produces drafts only — it does not make API calls or publish content. Posting is handled downstream by `x-api` (single platform) or `crosspost` (multi-platform). Platform-native means each variant is written from scratch for its target platform: different register (conversational on X, professional-but-human on LinkedIn, punchy on TikTok), different structure (thread vs. long-form post vs. short script vs. newsletter section), and different hook style (open fast on X, strong first line on LinkedIn, interrupt on TikTok). Shortening the same text for each platform is not adaptation — it produces content that reads identically everywhere and fails on every platform. ## Instructions ### Phase 1: GATHER — Collect Inputs Before Writing Anything Establish everything needed to write platform-native variants. Do not begin writing until this phase is complete. **Required inputs:** | Input | Description | If Missing | |-------|-------------|------------| | Source asset | The content being adapted (article text, demo description, launch doc, insight, transcript) | Ask — required | | Target platforms | X, LinkedIn, TikTok, YouTube, newsletter — one or many | Ask if not inferable from context | | Audience | Builders, investors, customers, operators, general | Infer if a strong signal exists; ask if ambiguous | | Goal | Awareness, conversion, recruiting, authority, launch support, engagement | I...