google-ads-copy

# Ad Copy Generator + A/B Tester Write Google Ads RSA copy and run structured tests to find winning messaging. ## Setup Read and follow `../shared/preamble.md` (MCP detection, account selection) and `../shared/analysis-principles.md` (evidence requirement, guardrails). Both apply throughout. ## Reference Read on demand: - `references/rsa-best-practices.md` — character limits, headline formulas, pinning, A/B mechanics, common mistakes. The source of truth for what to write. - `references/rsa-testing-lab.md` — how to choose RSA test metrics, diagnose ad-group intent bloat, decide pinning, and avoid chasing Ad Strength over business outcomes. - `../manage/references/industry-benchmarks.md` — industry CTR/CVR benchmarks for sanity-checking targets. - `../manage/references/quality-score-framework.md` — only when QS improvement is the explicit goal. ## Business context — non-negotiable input Every copy decision is grounded in business context. Read `{data_dir}/business-context.json` and `{data_dir}/personas/{accountId}.json` first. - If either file is missing or empty, recommend `/google-ads-audit` before writing — generic copy that ignores positioning is wasted ad inventory. The full intake procedure (website crawl, schema, bootstrapping) lives in `../audit/references/business-context.md`. - If the user volunteers new info (new service, changed positioning, seasonal update), merge it in. How context shapes copy: services map to headline categories; locations earn local-s...