meta-ads-creative

# Meta Ads Creative Studio Create a reviewable creative slate from real customer language and account evidence. This skill produces briefs and copy; it does not imply that the NotFair Meta MCP can upload creatives or create campaigns. ## Setup Read and follow `../shared/preamble.md`. Read `{data_dir}/meta/business-context.json` and `{data_dir}/meta/personas/{accountId}.json` first. If either is missing or stale, recommend `/meta-ads-audit` before writing. The audit's creative inventory and personas are the baseline; do not invent an audience because a request is underspecified. Pull current ads and ad-level insights with `runScript` + `ads.graphParallel` when account access exists. Use link CTR, CPA or purchase value, frequency, attribution window, and a named time period. If the user has reviews, sales-call notes, or customer research, treat them as evidence only when the source is identifiable. ## Create a concept slate Each concept must be a real hypothesis: `persona × motivation × angle × format × one variable to test` Start with three distinct concepts, not three cosmetic versions of the same idea. A useful spread is proof, problem/pain, product demonstration, founder/expert explanation, or an approved offer — but select only angles supported by the evidence. For every concept, include: | Field | Required content | |---|---| | Concept ID and hypothesis | Who it is for, why it should work, and the single variable under test | | Evidence | Named campaign/ad/custo...