paid-ads-tiktok

# TikTok Ads Planning Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. This plugin does not declare a first-party NotFair TikTok MCP mutation surface; plan and review from verified source material only. ## Make the first seconds testable Define the conversion event, measurement owner, destination, and approved offer before writing creative. Build concepts around a distinct first-second hook, product demonstration or proof, native-format production direction, CTA, and placement-safe crop. Verify creator rights, music licensing, testimonials, and price/result claims; label unknown proof `needs_substantiation`. Use a small slate of genuinely different hooks or formats. Each includes the audience hypothesis, creative variable, primary metric, guardrail, expected exposure, review date, and what result would retire the concept. Do not treat views or CTR as a conversion win without the named downstream measure. ## Operator handoff Give the human operator an exact launch brief: objective, budget in account currency, targeting logic, exclusions, event/pixel requirements to validate in the current platform UI, creative files needed, and status. Do not invent TikTok settings, eligibility, budget floors, or publication confirmation without a current verified source.