paid-ads

# Paid Ads Read `../shared/operating-contract.md` and `../shared/measurement-framework.md` before acting. Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption. ## Route the work | Request | Use | |---|---| | Connect accounts, discover access, or capture workspace context | `/notfair:paid-ads-setup` or `/notfair:paid-ads-integrations` | | Audit Google or Meta before making changes | `/notfair:google-ads-audit` or `/notfair:meta-ads-audit` | | Operate Google or Meta accounts | `/notfair:google-ads` or `/notfair:meta-ads` | | Audit or operate X Ads or LinkedIn Ads | `/notfair:paid-ads-x` or `/notfair:paid-ads-linkedin` | | Plan a new cross-channel campaign | `/notfair:paid-ads-launch` | | Read a weekly/monthly scorecard | `/notfair:paid-ads-review` | | Cut waste or reallocate an approved budget | `/notfair:paid-ads-optimize` | | Write evidence-backed concepts, copy, or a refresh test | `/notfair:paid-ads-creative` | | Plan TikTok, Amazon, or ChatGPT Ads | `/notfair:paid-ads-tiktok`, `/notfair:paid-ads-amazon`, or `/notfair:paid-ads-chatgpt` | For a single-platform request, route directly rather than duplicating a specialized workflow. Establish that the platform's own verifie...