brainstorm-experiments-new

## Design Lean Startup Experiments (New Product) Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort. ### Context You are helping validate a new product concept: **$ARGUMENTS** using lean startup methodology. If the user provides files (market research, landing page mockups), read them first. ### Instructions 1. **Create an XYZ Hypothesis** in the form: "At least X% of Y will do Z" - **X%**: The percentage of the target market expected to engage - **Y**: The specific target market (e.g., "mid-size luxury sedan buyers") - **Z**: How they will engage with the product 2. **Suggest 2-3 pretotype experiments** to test the hypothesis with minimal effort. Consider: - **Landing Page**: Test interest by measuring sign-ups or clicks - **Explainer Video**: Test understanding and appeal through engagement metrics - **Email Campaign**: Test demand through response and click-through rates - **Pre-Order / Waitlist**: Test willingness to pay through skin-in-the-game commitment - **Concierge / Manual MVP**: Deliver the service manually to test value 3. **Key principles** (Alberto Savoia, *The Right It*): - **Skin-in-the-Game**: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal. - **Your Own Data (YODA)**: Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market fo...