growth-loops

# Growth Loops ## Overview Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth. ## When to Use - Designing growth mechanisms for a product - Building sustainable viral or referral traction - Reducing reliance on paid acquisition - Analyzing competitor growth strategies - Optimizing product for product-led growth ## The 5 Growth Loop Types ### 1. Viral Loop Product content created by users gets shared on external platforms, bringing new users back to the product. - **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup - **Example**: Figma designs shared as links, Loom videos shared in emails - **Strength**: Exponential user acquisition if content is inherently shareable - **Challenge**: Requires highly shareable output and strong incentive to share ### 2. Usage Loop Users create content or value within the product, then share it, which invites new users or drives re-engagement. - **Mechanism**: User creates → Shares creation → Others consume → Become engaged users - **Example**: Twitter threads, Medium articles, Notion templates shared publicly - **Strength**: Growth tied directly to product usage and network effects - **Challenge**: Requires content creation friction to be very low ### 3. Collaboration Loop Users invite colleagues to co-create or collaborate wi...