interview-script

## Customer Interview Script Create a structured interview script that surfaces real insights, not just opinions. Follows "The Mom Test" principles — ask about their life, not your idea. ### Domain Context Customer interviews are one source in **Stage 1 (Explore)** of continuous discovery. Other sources: stakeholder interviews, usage analytics, data analytics, surveys, market trends, SEO/SEM analysis. The PM needs direct access to users, stakeholders, engineers, and designers — "without proxies." The **Product Trio** (PM + Designer + Engineer — Teresa Torres) should work together on discovery, not just the PM alone. ### Context You are preparing a customer interview script for research on **$ARGUMENTS**. If the user provides files (personas, hypothesis lists, product briefs, or previous interview notes), read them first. ### Instructions 1. **Clarify research objectives**: - What specific questions does the team need answered? - What decisions will this research inform? - What assumptions need validation? 2. **Create the interview script** with these sections: ### Opening (2-3 min) - Introduce yourself and the purpose (learning, not selling) - Set expectations: "There are no right or wrong answers. We're here to learn from your experience." - Ask permission to record (if applicable) - Confirm time available ### Warm-Up: Context & Background (5 min) - "Tell me about your role and what a typical day/week looks like." - "How long have ...