market-segments

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Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.

AI & Automation 16,661 stars 1717 forks Updated 5 days ago MIT

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Skill Content

# Market Segments ## Purpose Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. ## Instructions You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. ### Input Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. ### Analysis Steps (Think Step by Step) 1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS 2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments 4. **Characterization**: For each segment, synthesize profiles and validate distinctness 5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment ### Output Structure For each of the 3-5 segments, provide: **Segment Name & Overview** - Clear, memorable segment identifier - Size estimate (% of total market or absolute numbers if data...

Details

Author
phuryn
Repository
phuryn/pm-skills
Created
3 months ago
Last Updated
5 days ago
Language
N/A
License
MIT

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