define-opportunity-tree

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Opportunity Solution Tree An Opportunity Solution Tree (OST) is a visual framework for product discovery that connects business outcomes to customer opportunities and potential solutions. Developed by Teresa Torres, it prevents the common trap of jumping straight to solutions by ensuring every feature idea traces back to a customer need and measurable outcome. ## When to Use - During continuous product discovery to organize learning - When prioritizing what opportunities to pursue - To communicate product strategy to stakeholders - When you have too many feature ideas and need structure - After user research to connect insights to action - When aligning team on what outcomes matter most ## Instructions When asked to create an opportunity solution tree, follow these steps: 1. **Define the Desired Outcome** Start at the top with a clear, measurable business or product outcome. This should be something you can influence through product changes. Express it quantitatively when possible (e.g., "Increase 30-day retention from 40% to 55%"). 2. **Identify Opportunity Areas** Branch out to 3-5 opportunity areas.places where customer needs or pain points could be addressed. Opportunities are not solutions; they're customer problems, needs, or desires. Phrase them from the customer's perspective. 3. **Add Supporting Evidence** For each opportunity, note the evidence that supports it: user...