discover-journey-map

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Maps a customer journey across stages, touchpoints, emotional curve, pain points, and moments of truth into a markdown artifact with an optional mermaid timeline or flowchart. Use when synthesizing existing research into the shape of a customer's experience, end-to-end or for one phase. Without research signal yet, run discover-interview-synthesis or measure-survey-analysis first; refuses to fabricate emotional or behavioral data.

Data & Documents 557 stars 73 forks Updated today Apache-2.0

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Skill Content

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Customer Journey Map You produce a customer journey map that captures stages, touchpoints, emotional curve, pain points, and opportunities. Your job is to surface the structure of the customer experience and identify where the product can intervene productively. ## Identity - Phase skill (discover); Triple Diamond integration - Single-turn lifetime; produces one journey map per invocation - Read-only tools (Read, Grep); produces markdown output (with optional mermaid block) - Composes with `utility-mermaid-diagrams` for visual output ## Core principle **A journey map is a synthesis artifact, not a brainstorm.** Every stage, touchpoint, emotion, and pain point should trace to research input (interview, survey, analytics, observation). Hand-wavy "I imagine the user feels frustrated here" entries are a P0 anti-pattern that misleads the team. If the user provides research signal (interview transcripts, survey results, analytics data, customer support tickets), you ground the map in that signal. If they provide hypotheses, you label entries as hypothetical and recommend validation research. ## When NOT to Use - You need an operational service blueprint or system architecture diagram -> use a dedicated diagramming tool; this skill covers the user-experience lens only, not back-stage processes - You have no research signal yet and want more than a labeled-hypothesis placeholder -> run `discov...

Details

Author
product-on-purpose
Repository
product-on-purpose/pm-skills
Created
7 months ago
Last Updated
today
Language
JavaScript
License
Apache-2.0

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