art-direction

# Art Direction Direct creative work that extends the brand into specific deliverables. Photography, illustration, video, motion, campaigns, environmental design. This skill assumes brand identity is approved (`brand-identity` complete). Art direction is about applying and extending it, not defining it. --- ## When to use - Briefing photographers, illustrators, videographers - Developing campaign creative concepts - Directing in-house creative teams - Writing creative direction documents for vendors - Evaluating creative deliverables for brand fit - Adapting brand visual identity to a new format or context ## When NOT to use - Setting project-wide aesthetic direction across multiple downstream skills (use `creative-direction` instead). This skill briefs specific creative deliverables; `creative-direction` produces the structured aesthetic brief that this skill consumes. - Defining brand visual identity from scratch (use `brand-identity`) - Day-to-day component design (use `design-standards`) - Writing copy for creative work (use `content-and-copy` or `landing-page-copy`) - Building a design system (use `design-system`) --- ## Required inputs - The deliverable (photo shoot, illustration set, video, campaign) - The brand identity (visual system, voice, imagery direction) - The audience for this specific work - The goal (brand awareness, conversion, education, emotional connection) - Budget and timeline - Distribution context (where it will be seen) --- ## The framew...