brand-archetype-system
SolidApply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.
Install
Quality Score: 94/100
Skill Content
Details
- Author
- rampstackco
- Repository
- rampstackco/claude-skills
- Created
- 1 months ago
- Last Updated
- 2 days ago
- Language
- Python
- License
- MIT
Integrates with
Similar Skills
Semantically similar based on skill content — not just same category
brand-identity
Generate core brand identity — mission, vision, values, voice, tone, and personality framework — producing a foundational brand identity document grounded in archetypes
create-brand
Builds a brand identity system as up to three artifacts — BRAND.md (story, voice, positioning, archetype), DESIGN.md (AI-readable design tokens), ASSETS.md (per-platform inventory). Runs Quick Brand (Route A) or full brand-system (Route B). Use to define or rebrand a product's identity. Not for marketing copy (use write-copy), user flows (use map-user-flow), campaign planning (use plan-campaign), or audience research (use research-icp).
brand-identity
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
brand-library-architect
Build a complete brand library for a product — visual asset render pipeline, brand documentation set (BRAND, COPY, MANIFESTO, BIOS, FAQ, GLOSSARY, TONE, PRICING), open-source convention files (README, CONTRIBUTING, SECURITY, CODE_OF_CONDUCT), and a self-contained press kit. This skill should be used when the user asks to "build a brand library / brand kit / press kit / brand assets" for a product, "set up a brand library workflow," "create a positioning manifesto plus visual identity," or any combination of brand documentation + visual asset pipeline. Apply phase-by-phase or run end-to-end. Templates are product-agnostic and use {{TOKEN}} placeholders the skill prompts the user to fill.
creative-brief-selector
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.