content-and-copy

# Content and Copy Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (`landing-page-copy`) and email (`email-sequences`). --- ## When to use - Writing a blog post or article - Drafting website copy (homepage sections, about, services) - Editing existing content for voice or clarity - Writing how-to guides, listicles, or explainers - Producing knowledge base or help center articles - Adapting brand voice to a specific piece ## When NOT to use - Landing pages with conversion goals (use `landing-page-copy`) - Email campaigns or sequences (use `email-sequences`) - Brand voice definition (use `brand-voice`) - SEO keyword research (use `seo-keyword`) - Content strategy and planning (use `content-strategy`) --- ## Required inputs - The piece to be written or edited - The target reader (specific audience segment) - The goal of the piece (inform, convert, rank, retain, entertain) - The brand voice (or willingness to define it) - Length target and any structural constraints If brand voice is undefined, run `brand-voice` first or use a working voice and document it as you go. --- ## The framework: 5 dimensions Strong content is strong on all five. Weakness on any one drags the rest down. ### 1. Hook The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds. **Strong hooks do one of:** - **Promise specific value.** "By the e...