creative-brief
SolidCreate or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creative brief, design brief, brand brief, project kickoff, kicking off, briefing the team, project intake, design direction, brief the designer, brief the dev, where do we start, how do we start, write a brief, project overview, scope this project, align on direction. Also triggers when the user has a vague idea and needs to make it concrete enough to hand off, even if they do not say 'brief' explicitly.
Install
Quality Score: 94/100
Skill Content
Details
- Author
- rampstackco
- Repository
- rampstackco/claude-skills
- Created
- 1 months ago
- Last Updated
- 2 days ago
- Language
- Python
- License
- MIT
Integrates with
Similar Skills
Semantically similar based on skill content — not just same category
creative-direction
Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream skills consume as required input. This is the aesthetic depth layer, distinct from `creative-brief` which covers the operational kickoff (scope, audience, deliverables, constraints). Use this skill when a project needs aesthetic coherence across many small decisions and the user has not yet articulated direction beyond a vague feeling. The brief becomes a reference that content, copy, design, and art-direction skills check against when producing output. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes, tone register, aesthetic philosophy, audience relationship, sensory ambition, our visual register. Also triggers when multiple downstream aesthetic-producing skills are about to run and need a shared brief to maintain coherence. Does NO
creative-brief-selector
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.
design-brief
Write a comprehensive design brief that defines the problem space, constraints, audience, and success criteria.
alterlab-pra-creative-brief
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creative-director
AI creative director with recursive self-assessment. Generates concepts using world-class methodologies (SIT, TRIZ, Lateral Thinking, bisociation), scores against 6 weighted criteria with Cannes/D&AD/HumanKind calibration, and recursively refines until the 9+ threshold is reached. Accepts briefs in any format — text, voice transcript, PDF, or raw notes. Use when the user asks to generate creative concepts, brainstorm campaign ideas, develop a Big Idea or campaign platform, evaluate or critique existing creative work, find consumer insights, or shares a brief for ideation. Do not use for media planning, production budgeting, brand identity/logo design, copywriting final drafts, or market research data collection.