paywall-pricing-optimizer

## Prerequisites - A defined app concept (what it does, who it serves) - Target platform (iOS, Android, or both) - Revenue goal (hobby $1K/mo vs business $10K/mo) - No tools required — this skill produces strategy and implementation guidance ## Workflow Overview ``` 1. Assess the App 2. Choose Monetization Model 3. Design Subscription Tiers 4. Set Pricing 5. Design the Paywall Screen 6. Plan Pricing Experiments ``` --- ## Step 1: Assess the App Gather these inputs before making any monetization decisions: **Questions to ask:** 1. What core value does the app provide? (entertainment, productivity, health, utility) 2. How often do users engage? (daily, weekly, occasionally) 3. Who is the target audience? (age, income, tech savviness) 4. What do competitors charge? (research 3-5 direct competitors) 5. Does the app have ongoing costs? (AI API calls, server infrastructure, content creation) **Usage frequency determines model viability:** | Frequency | Best Models | Why | | --------------- | -------------------------------- | ---------------------------------------- | | Daily | Subscription | High engagement justifies recurring cost | | 2-3x per week | Subscription or freemium | Moderate engagement, needs strong value | | Weekly or less | One-time purchase or consumable | Hard to justify subscription | | Sporadic/urgent | One-time purchase or pay-pe...