ad-attribution

# Ad Attribution (AdAttributionKit) You can't optimize paid traffic you can't measure. AdAttributionKit is Apple's privacy-preserving attribution framework — interoperable with SKAdNetwork, and the go-forward path (it also works in alternative marketplaces). This skill covers the *advertised-app* side: what an indie running paid campaigns must implement and how to design conversion signals that survive privacy thresholds. Note the seam: **Apple Ads attribution uses the AdServices framework, not AdAttributionKit** — campaigns there are measured in the Apple Ads console (see `app-store/apple-search-ads`). This skill is for every *other* paid channel (ad networks, social, publishers). ## When This Skill Activates - Running or planning paid user acquisition outside Apple Ads - "How do I know which campaign drove installs?" / measuring re-engagement ads - Designing or debugging conversion values / postbacks - Migrating from SKAdNetwork (fully interoperable — registered networks need no re-enrollment) ## How it works (the 60-second model) Ad network signs an ad (compact JWS impression) → publisher app shows it → user installs (or re-engages) → after a privacy-delayed measurement window, a **postback** with your conversion info goes to the ad network (and optionally to you). Attribution requires no user tracking; the price is coarser data, governed by **crowd anonymity**. ## Conversion-value strategy (the part that's actually yours) - Two granularities: **fine value 0–63** a...