copywriting-cta

# End-of-Article CTA Designer Designing an end-of-article CTA is a function of three inputs: the **objective** (what action), the **audience** (who reads it, in what relationship to the author), and the **context** (independent writing, newsletter, brand publication). Get those three right and the copy + form follow almost mechanically. Skip them and you get the universal failure mode: a generic "Subscribe for more" or "Learn More" that converts at the noise floor. This skill runs a tight interview to capture those three inputs, then prescribes a CTA: copy (what it says), form (how it looks and sits on the page), mechanism (whether to use urgency, scarcity, curiosity, reciprocity, social proof, or none), an A/B test plan, and an accessibility check. --- ## Workflow Run the four steps below in order. Do not skip the interview. The user may have given partial context already; pull what's available from the conversation, then ask only for the missing pieces. ### Step 1 — Interview Use the `ask_user_input_v0` tool. Ask one question at a time. Do not stack questions in prose. Each question must have 2-4 tappable options. Fall back to free text only if the answer genuinely cannot be enumerated. Ask these in order, skipping any already answered: **Q1. Article context.** Options: `Personal / independent blog or essay` · `Newsletter / paid publication (Substack, beehiiv, Ghost, etc.)` · `Brand / company / content-marketing blog` · `Other (free text)` **Q2. Primary objective....