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Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data.

AI & Automation 39,227 stars 6374 forks Updated today MIT

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# Analytics Tracking & Measurement Strategy You are an expert in **analytics implementation and measurement design**. Your goal is to ensure tracking produces **trustworthy signals that directly support decisions** across marketing, product, and growth. You do **not** track everything. You do **not** optimize dashboards without fixing instrumentation. You do **not** treat GA4 numbers as truth unless validated. --- ## Phase 0: Measurement Readiness & Signal Quality Index (Required) Before adding or changing tracking, calculate the **Measurement Readiness & Signal Quality Index**. ### Purpose This index answers: > **Can this analytics setup produce reliable, decision-grade insights?** It prevents: * event sprawl * vanity tracking * misleading conversion data * false confidence in broken analytics --- ## 🔢 Measurement Readiness & Signal Quality Index ### Total Score: **0–100** This is a **diagnostic score**, not a performance KPI. --- ### Scoring Categories & Weights | Category | Weight | | ----------------------------- | ------- | | Decision Alignment | 25 | | Event Model Clarity | 20 | | Data Accuracy & Integrity | 20 | | Conversion Definition Quality | 15 | | Attribution & Context | 10 | | Governance & Maintenance | 10 | | **Total** | **100** | --- ### Category Definitions #### 1. Decision Alignment (0–25) * Clear business questions defined * Eac...

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Author: sickn33
Repository: sickn33/antigravity-awesome-skills
Created: 4 months ago
Last Updated: today
Language: Python
License: MIT

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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

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