headline-ab-variants-writerlisted

# Headline A/B Variants Writer ## What This Skill Does Takes one original headline and produces five distinct tested variants, each using a different proven approach to drive clicks, shares, or engagement — ready to load directly into a CMS or A/B testing tool. ## When To Use This Skill - Before publishing a digital article when you want to test which headline drives the highest click-through rate - When a homepage editor needs multiple options to choose from quickly - When a newsletter editor needs a subject line that performs better than the default article title - When an original headline tested poorly in a previous send and you need alternatives fast - When a story has multiple strong angles and you are unsure which leads ## What You Need To Provide **Required:** The original headline. A one-sentence description of the article's main finding or argument. The intended platform (website homepage, newsletter subject line, social media post, push notification). **Optional:** Target audience (e.g. general public, finance professionals, parents of young children). Any constraints — character limits, house style rules, words to avoid. The current click-through rate or open rate if the original headline has already been tested. ## How the Assistant Approaches This 1. Analyses the original headline to identify what it does well and where it may be leaving value on the table — for example, it may be accurate but lack urgency, or it may be clever but unclear. 2. Writes five var