continuous-discovery

# Continuous Discovery Habits Framework Framework for building a sustainable weekly practice of customer discovery that keeps product teams progressing toward desired outcomes. Discovery is not a phase before development — it is embedded in the ongoing rhythm of product work so every decision is informed by fresh evidence. ## Core Principle **Good product discovery requires a continuous cadence, not a one-time event.** Teams that talk to customers every week, map opportunities visually, and test assumptions before building consistently outperform teams that rely on intuition, stakeholder opinions, or quarterly research cycles. The benchmark: at least one customer touchpoint per week, every week, by the product trio (product manager, designer, engineer). ## Scoring **Goal: 10/10.** Score a discovery practice by the seven Quick Diagnostic rows below — start at 3, add 1 point per row answered "yes" (max 10). Bands: **9-10** = weekly cadence, a living Opportunity Solution Tree, systematic assumption testing, and every shipped feature traceable to a customer opportunity; **5-6** = some discovery happening but ad hoc, PM-only, or disconnected from delivery; **≤3** = intuition- and stakeholder-driven with no regular customer contact. Report the current score, the failing rows, and the specific fix for each. ## Framework ### 1. Opportunity Solution Trees **Core concept:** An Opportunity Solution Tree (OST) visually connects a desired outcome (top) to customer opportunities (m...