cro-methodology

# CRO Methodology Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips. ## Core Principle **Don't guess -- discover.** Every visitor who doesn't convert has a reason. Discover those reasons through research, then systematically eliminate them with evidence and proof. This evidence-based approach consistently outperforms "best practices", intuition, competitor copying, and expert opinion. ## Scoring **Goal: 10/10.** Score any landing page, funnel, or conversion flow against the seven Quick Diagnostic rows below: award ~1.4 points per row answered "yes" (7 rows = 9.8, capped at 10). Bands: **9-10** = single clear action, research-grounded O/CO table, value prop legible in 5 seconds, proof at every friction point, funnel mapped, path free of UX blockers; **5-6** = guessed objections, generic best-practices copy, proof buried in FAQs; **<=3** = competing CTAs, no funnel map, claims with no proof. Report the current score and the specific diagnostic rows failing. ## The CRO Frameworks ### 1. The CRO Process **Core concept:** A systematic 9-step process moving from defining success metrics through research and experimentation to scaling wins across the business. **Why it works:** Random optimization skips research. The process forces you to understand visitors before changing anything, so eve...