before-you-build

# Before You Build Run a compact pre-mortem before implementation. The goal is not to block building; it is to identify the highest-risk assumption, the smallest validation step, and the build scope that should be delayed until evidence improves. ## When To Use Use this skill when a user asks to build or ship: - A new product, MVP, prototype, landing page, SaaS app, marketplace, content site, agent workflow, or internal tool - A major feature with unclear adoption, revenue, retention, trust, or distribution impact - A public launch asset where weak positioning could waste development or promotion effort Skip this skill when the task is a narrow implementation fix, refactor, test repair, dependency update, or already-validated change with clear acceptance criteria. ## Risk Checklist Review the idea across these risks: - **Demand:** Is there evidence that a specific buyer or user urgently wants this? - **Positioning:** Can the target user understand what it is and why it matters in one sentence? - **Monetization:** Is there a credible path to payment, budget, or strategic value? - **Retention:** Is there a reason users would return after the first try? - **Trust:** Does the product require credibility, data access, integrations, or behavior change that users may resist? - **Distribution:** Is there a repeatable way to reach the target user? - **Feature adoption:** For feature work, will the feature change user behavior or just add surface area? If the verdict is not ob...