chadjardine
UserFirst-principles problem deconstruction, token-cost discipline, and session handoffs. Skills about working with Claude, not about a domain.
Categories
Indexed Skills (17)
aristotle-deconstructor
Apply Aristotelian first-principles reasoning to any problem, decision, or situation. Use this skill whenever the user wants to strip a problem to its foundations, challenge inherited assumptions, rethink strategy from scratch, or pressure-test a business or personal decision. Trigger on phrases like "first principles", "question my assumptions", "deconstruct this", "Aristotle mode", "rebuild from scratch", "challenge my thinking", or any time the user presents a complex problem and wants deep structural analysis rather than conventional advice. Also trigger proactively when the user seems stuck in conventional framing or is about to make a high-stakes decision.
session-handoff
Use when the user says "session handoff", "wrap up session", "hand off", "handoff summary", "let's wrap up", or wants a structured summary before switching tools or starting a fresh session. Produces a chat-only handoff of a marketing, research, or automation session (across Chat, Cowork, or Code) covering decisions, key files/links, automations set up, and open questions, so a fresh session can continue without re-explaining everything. Manual trigger only — never runs proactively.
token-optimizer
Cut wasted tokens on every Claude interaction. Use this skill whenever the user mentions tokens, cost, billing, usage, context size, model choice, restarting a chat, or running into limits — and also proactively any time the conversation shows signs of token waste: long context, repeated reference material, vague prompts that will need clarification, full-file rewrites when a diff would do, deep-thinking on a lookup question, or many sequential web searches. Apply this skill across claude.ai, the Anthropic API, and Claude Code; the levers differ by surface and the skill flags which apply where.
facebook-sales-story
Generate long-form Facebook advertorials — first-person sales stories that make a reader feel a problem, trust a mechanism, and buy, without feeling sold. Use this skill when the user wants to promote a product, service, or offer through narrative: a story-driven ad, a native-style post, a direct-response Facebook story, a founder or origin story that sells, or a "how I found the thing that finally worked" piece. Trigger on phrases like "write a sales post", "Facebook ad story", "advertorial", "product story", "direct response", "story that sells", "promote this on Facebook", or any request to convert an offer into persuasive narrative. This skill owns the persuasion machinery that non-commercial storytelling deliberately leaves out.
seo-audit
Run a complete SEO audit for any domain and any size of site using the Ahrefs connector plus a live on-page crawl, then automatically build the client-ready branded report (PDF + editable docx + implementation sheet) without being asked. Use whenever someone asks for an SEO audit, asks "how is [domain] doing in search", wants a site's rankings, keywords, backlinks, domain rating or traffic checked, wants keyword opportunities, asks why a site isn't ranking, or wants competitive SEO analysis. Also trigger for AI visibility questions — whether a brand shows up in ChatGPT, Perplexity, Gemini or AI Overviews — when someone names a client site and asks to "pull the SEO numbers" or "find quick wins", and when someone asks how to connect Ahrefs to Claude (setup included). Always use this skill for SEO diagnostic work: it encodes the Ahrefs call sequence, schema gotchas, claim-verification discipline and analysis framework.
brand-positioning-statement
Facilitates a stepwise Brand Positioning Statement (BPS) exercise and produces a complete positioning statement plus elevator pitch. Use this skill when someone wants to build, refine, or critique a Brand Positioning Statement. Trigger on phrases like "brand positioning statement", "BPS", "positioning statement", "for who we unlike", "elevator pitch", "how do we describe ourselves", or any request to articulate what makes a brand distinct and who it's for. Also trigger when a user has completed a Problem Statement and USP and is ready to move to positioning. This skill assumes Who and Pain are already established — either from a prior USP exercise or from the user directly. Do not trigger for general messaging questions, channel strategy, or USP work — use problem-usp-builder for those.
brand-voice-builder
Facilitates a Brand Tone of Voice workshop exercise and produces two outputs: a visual Likert scale slide and a structured reference artifact. Use this skill whenever someone wants to define, document, or align on brand voice, tone, or personality. Trigger on phrases like "brand voice", "tone of voice", "brand personality", "how should we sound", "voice and tone", "brand dimensions", or any request to define how a brand communicates. Also trigger when a team needs to align on messaging style, or when a copywriter or AI tool needs brand guidance. This skill owns the facilitation flow, the visual output, and the reference artifact — use it for the full exercise, not just the scoring.
problem-usp-builder
Stepwise Problem Statement and Value Proposition (USP) builder for strategy sprints and marketing planning. Use this skill when someone explicitly wants to craft, evaluate, or critique a Problem Statement, Value Proposition, or Unique Selling Proposition. Trigger on phrases like "write a problem statement", "build our USP", "craft our value prop", "let's work on our messaging", "define the customer pain", "score my USP", or "critique this problem statement." Also trigger when a user shares a draft Problem Statement or USP and wants feedback. Do not trigger for general marketing questions, channel strategy, or campaign work unless the user explicitly asks to build or evaluate these specific artifacts.
sprint-deck-outline-builder
Turns a completed (or partially completed) Marketing Strategy Sprint into a slide-by-slide presentation outline for walking the client through their sprint journey, the resulting marketing plan, and next steps. Use when someone wants a deck, presentation, or slide outline that recaps a strategy sprint; trigger on "build the sprint deck", "presentation outline for the sprint", "walk the client through the plan", "recap deck", "slide outline for the sprint", "turn this sprint into a presentation", or similar. Do NOT trigger for the written marketing plan document itself — use sprint-marketing-plan-builder for that (the two are often built back-to-back from the same source material but produce genuinely different artifacts one a deck outline, one a written document). Do NOT trigger for live facilitation of any square.
sprint-deliverables-builder
One-shot client wrap-up package for a Marketing Strategy Sprint run outside Claude (in person or on a call, notes from Gemini/Otter/manual notes) — takes a transcript/notes upload and produces BOTH the written marketing plan (PDF) and the recap slide deck (.pptx), built consistently from one extraction, for a Fractional CMO to send their client. Trigger on "build the deck and the plan doc from this transcript", "package up the sprint deliverables", "give me everything for [client]'s wrap-up", "turn these sprint notes into the deck and marketing plan", "send the client their recap", or similar, especially when a transcript/notes file is uploaded and more than one deliverable is wanted. Do NOT trigger if only one deliverable is wanted — use sprint-deck-outline-builder or sprint-marketing-plan-builder alone. Do NOT trigger for live facilitation — the sprint already happened outside this conversation.
sprint-marketing-plan-builder
Turns a completed (or partially completed) Marketing Strategy Sprint into a written marketing plan document the client keeps — a Square-by-square (TREC) record of decisions, consolidated objectives, a time-bound Strategy Activation Plan (dated goal cascade with checklist tactics), open decisions, and next steps, delivered as a polished PDF. Use when someone wants a marketing plan document, strategy document, or activation plan written up from a sprint; trigger on "write up the marketing plan", "turn this sprint into a plan doc", "build the strategy activation plan", "document what we decided", "marketing plan for [client]", or similar, even if "sprint" isn't said explicitly but Square/TREC decisions clearly need documenting. Do NOT trigger for the slide deck version — use sprint-deck-outline-builder for that instead (same source material, different artifact). Do NOT trigger for live facilitation of any Square.
sprint-square-one
Facilitates Square 1 of the Marketing Strategy Sprint — My Target Market. Runs the full buyer persona and ICP development session including B2C/B2B path selection, PVP Index scoring, five-ring buyer persona development, Buying Committee Map (B2B), and Customer Journey introduction. Use this skill when someone says "run Square One", "run Square 1", "let's do the persona", "let's work on the target market", "buyer persona workshop", or "who is our customer". This skill owns the full Square 1 facilitation flow — it is the session, not a pointer to one. Always trigger this skill for any Square 1 work in a strategy sprint context.
sprint-square-three
Facilitates Square 3 of the Marketing Strategy Sprint — My Marketing Channels. Runs the full channel strategy session: segue from message to media, OEP framework introduction, Hunting vs. Farming orientation, Watering Hole Analysis, and Channel Map prioritization. Orchestrates the watering-hole-analysis sub-skill. Use this skill when someone says "run Square Three", "run Square 3", "let's work on channels", "where should we advertise", "channel strategy", or "marketing channels workshop". This skill owns the full Square 3 facilitation flow. Always trigger for any Square 3 work in a strategy sprint context.
sprint-square-two
Facilitates Square 2 of the Marketing Strategy Sprint — My Marketing Message. Runs the full messaging development session: segue from persona to pain, Key Messages development, Message Objectives, Positioning (STP, 5 Ps, April Dunford), Brand Positioning Statement, and Brand Tone of Voice. Orchestrates the problem-usp-builder, brand-positioning-statement, and brand-voice-builder sub-skills in sequence. Use this skill when someone says "run Square Two", "run Square 2", "let's work on messaging", "what's our message", "let's do the positioning", or "marketing message workshop". This skill owns the full Square 2 facilitation flow and hands off to sub-skills at the right moments. Always trigger for any Square 2 work in a strategy sprint context.
unit-economics
Facilitates the Unit Economics / Zero Square exercise for a strategy sprint. Use this skill when someone wants to calculate a marketing budget from a growth goal, work through customer acquisition cost, average customer value, or determine how many customers are needed to hit a revenue target. Trigger on phrases like "unit economics", "how much do we need to spend", "growth goal", "customer acquisition cost", "CAC", "ACV", "how many customers do we need", "marketing budget", or any request to connect a revenue target to a spend requirement. This is the Zero Square — it runs before all other sprint exercises and its outputs stay visible for the entire session.
watering-hole-analysis
Executes a Watering Hole Analysis for a marketing strategy sprint — finding every online and offline place a target persona gathers, learns, and gets influenced. Use this skill when someone asks to run a watering hole analysis, find where a target customer spends time, research channels for a persona, identify where to reach an audience, or discover marketing channels for a specific buyer type. Also trigger when someone says "where does [persona] hang out", "where should we advertise to [persona]", "find our customer's watering holes", or "what channels should we use to reach [target customer]". This skill runs the full three-prompt AI research workflow, produces a narrative Watering Hole Analysis report, and outputs a populated Channel Map spreadsheet. Always use this skill before recommending channels — it replaces guesswork with research.
writing
General-purpose writing skill for drafting, editing, and improving prose. Currently includes a module for cutting AI-slop patterns and making drafts sound sharper and more human (voice-preserving editing, or detection/audit of AI-sounding patterns without rewriting). Use whenever the user wants help writing something, wants a draft edited, tightened, made more direct or more opinionated, wants writing to sound less AI-generated, or asks whether a piece reads as AI-written. More writing modules will be added here over time (e.g. structure, tone, style guides) — check the modules list below and load whichever reference file fits the request.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.