redwoodmeridian

ad-creative-studio

Use when the user wants to CREATE ad creative — design new Facebook/Instagram/Google ads (static OR video), generate ad images, write ad copy, or turn competitor intel into their own ads. Triggers include "make me some ads", "create ad creative", "design an ad", "build this in Canva", "make me a video ad", "new creative", "ad variations", or any request to produce (not just analyze) ads. Combines the brand kit + competitor teardown + organic hooks into on-brand, better-than-competitor creative. Uses Canva if connected, otherwise renders with Claude's own design skills. Requires brand-kit-extractor and competitor-ad-teardown first.

brand-kit-extractor

Use before generating any creative for a firm — extracts their brand identity (colors, fonts, logo, imagery style, tone of voice) from their website so new ads and content look on-brand. Triggers include "what are my brand colors", "extract my brand", "build a brand kit", "make it match my site", or any request to create visuals/creative where brand consistency matters. Output feeds ad-creative-studio. Requires ranql-recon (for the firm's domain).

campaign-builder

Use when the user wants to assemble and launch a paid campaign — turn creative + intel into a real Meta (Facebook/Instagram) or Google campaign with objective, audience, budget, and copy, then publish it. Triggers include "launch a campaign", "set up these ads", "build the campaign", "upload to Facebook/Meta", "put these ads live", or planning the media buy. Uses Ranql for market/budget intel and the connected Meta ad tools to publish. Requires ad-creative-studio output.

competitor-ad-teardown

Use when the user wants to see, analyze, or learn from competitors' ads — Facebook/Instagram or Google. Triggers include "what are my competitors running", "show me competitor ads", "what's working for [firm]", "analyze their creative", "what ads should I steal/beat", "teardown", or any competitor creative research. Produces a structured teardown of hooks, angles, offers, CTAs, formats, and proven winners that feeds the ad-creative-studio skill. Requires ranql-recon.

growth-engine

Use for the big, open-ended marketing asks — "grow my firm", "get me more leads", "do my marketing", "run a full competitor analysis and make me ads", "what should I be doing", or any request that spans research → analysis → creative → launch. Orchestrates the whole Ranql skill suite end to end. Start here when the ask is broad; it routes to the focused skills.

landing-page-builder

Use when an ad or campaign needs somewhere to send people — build and deploy a conversion landing page (and its lead magnet). Triggers include "build a landing page", "where does the ad go", "I need a page for this campaign", "landing page", "lead magnet", "the checklist download", or when campaign-builder flags that an ad has no destination. Generates a fast on-brand LP with a lead form and deploys it via GitHub + Vercel, guiding the user through tokens/accounts if needed. Requires brand-kit-extractor (look) and the ad's offer (from ad-creative-studio).

organic-content-analyzer

Use when the user wants to understand organic social content — their own or competitors' — to find themes, caption styles, hooks, and CTAs that work. Triggers include "what should I post", "analyze my/their organic content", "what content works in my market", "content themes", "caption ideas", "what are competitors posting", or planning organic social. Feeds both organic content plans and ad copy. Requires ranql-recon.

ranql-onboarding

Use when the user wants to SAVE their firm details to Ranql so they don't re-enter them — "set up my profile", "onboard me", "get me set up", "remember my firm/competitors". This is OPTIONAL and never a prerequisite — the other skills (teardown, creative, etc.) run fine on info collected in the chat. Onboarding just persists that info. Prefer pointing the user to the one-time web onboarding at ranql.com/platform/onboarding; you can also save fields via update_my_profile.